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The next time you see a guy caught like a rabbit in headlights at the nearest pair of knockers, don't roll your eyes. Instead, spare a thought for the woman next to him, who will also be - more often than not - unable to take her eyes off the deep V-neck.
Because, on the contrary to what society would have us believe, it isn't just men who are unable to resist oogling at the nearest cleavage.
According to a recent study, women are just as guilty of the "objectifying gaze" as men - only we seem to get away with it.
Psychologists Sarah Gervais and Michael Dodd employed eye-tracking technology to intricately map the visual behaviour of both men and women as they viewed images of 10 different females with different body types.
When asked...